Together with the biggest lottery brand in Denmark, we gave the consumer the experience of how it feels to win the big prize.
By having the spot running as advertisement on Facebook, Instagram stories and on Outdoors, we not only showed the every week pull, but we also made the consumer get as near to the pull as possible.
We developed the concept and shaped the idea, produced a complex 3D spot and helped target the platforms for the spot.
Winning the EuroJackpot lottery is winning an enormous amount of money. We wanted to visualise that amount of money exploding out of the computer screen and into the face of the viewers, giving the sense of almost being able to touch the money.